3 intelligent bidding strategies
Aggressive (+40-60%), Balanced (+15-30%), Conservative (+5-20%). Each with its own thresholds, cool-down (5-7 days anti-thrashing) and safety caps. Bids calculated proportionally: bid × (target ACoS / actual ACoS).
SellerPPC optimizes your bids, harvests winning keywords, and reallocates your budget every night. Automatically. You stay in full control.
*Based on internal beta testing results
Every day without automation is money lost on worthless keywords and miscalibrated bids.
Adjusting bids one by one, checking performance marketplace by marketplace. Seller Central wasn't built for this.
Without a tool to isolate bleeding keywords, your budget drains on terms that don't convert.
FR, DE, ES, IT, UK… Juggling Seller Central tabs for each country. No single source of truth.
SellerPPC analyzes 7, 30 and 90 days of data simultaneously. It adjusts bids proportionally, harvests winning keywords, and reallocates budget by ROAS. Every night. Hands-off.
Your ad and sales data are automatically synced from the Amazon Ads API, every 4 hours.
The algorithm evaluates each keyword across 3 windows (7d, 30d, 90d) to separate trends from noise.
Bids are adjusted, winning keywords promoted from AUTO → PHRASE → EXACT, bleeders eliminated.
You get a summary. Every action is logged in the Audit Log. Approve or revert in 1 click.
SellerPPC isn't another metrics dashboard. It's a full PPC autopilot with a real bid engine.
Aggressive (+40-60%), Balanced (+15-30%), Conservative (+5-20%). Each with its own thresholds, cool-down (5-7 days anti-thrashing) and safety caps. Bids calculated proportionally: bid × (target ACoS / actual ACoS).
The only harvester that progresses keywords through a real funnel. AUTO winners become PHRASE, confirmed PHRASE become EXACT. Bleeders are automatically negated.
Schedule your bids and budgets by time slot directly via Amazon Bid Rules and Budget Rules. Evening, Daytime, Weekend, Night profiles. Zero API calls after setup.
Every morning, budget is automatically redistributed across campaigns based on 7-day ROAS. Profitable campaigns get more, underperformers are throttled. €3 floor so nothing gets abandoned.
Sales, ACoS, TACoS, ROAS, Clicks, Orders - all in one view. 9 marketplaces (US, UK, FR, DE, ES, IT, NL, JP, AU). Intra-day sync every 4 hours.
Sponsored Products and Sponsored Brands, optimized together in the same engine. Both types synced, analyzed and adjusted nightly.
Automatically request a review from every eligible buyer via the SP-API Solicitations endpoint. 5-30 day window respected, no duplicates, configurable per marketplace.
Max bid, max budget, max variation per adjustment, cool-down period. Every change is logged: who, when, why, before/after. You stay in absolute control.
What sets SellerPPC apart from M19, Helium 10 Adtomic, and Perpetua.
Each keyword is evaluated across 7, 30, and 90 days at once. A keyword performing well this week but historically weak is treated differently from a consistent winner.
The formula bid × (target ACoS / actual ACoS) adjusts the bid proportionally to the performance gap. No blind fixed +10%.
5 to 7 days between each adjustment depending on strategy. The algorithm waits for data to stabilize before re-modifying. No competitor does this.
When a keyword is promoted to EXACT, a negative is automatically created on the source AUTO campaign. Your budget doesn't fund the same term twice.
Agencies and some tools take 3-15% of your ad spend. The more you spend, the more they earn. Their incentive isn't aligned with yours.
| Feature | SellerPPC | Competitors |
|---|---|---|
| Price | €77/month flat | 3-15% of ad spend |
| Bidding strategies | 3 (Aggressive, Balanced, Eco) | 1 auto mode |
| Keyword funnel | AUTO → PHRASE → EXACT | AUTO → EXACT (skips PHRASE) |
| Anti-thrashing cool-down | 5-7 days per strategy | None |
| Native dayparting | Amazon Bid Rules + Budget Rules | Client-side simulation |
| ROAS budget allocation | Automatic every morning | Manual |
| Auto review requests | Included (SP-API) | Separate paid module |
| Auto harvest negation | Yes (anti-cannibalization) | No |
“The bid optimizer cut my ACoS in half while increasing sales by 40%. I stopped spending my evenings on Seller Central.”
“The AUTO → PHRASE → EXACT Harvester is what every tool I've tested was missing. Keywords progress naturally.”
“I was skeptical about automation but the Safety Caps and Audit Log convinced me. Every morning I review suggestions in 2 minutes.”
Reserve now, test 14 days free at launch. No hidden fees. No per-marketplace charges.
Limited spots - founder pricing reserved for early members.
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