SellerPPC: the best AiHello alternative in 2026
AiHello AutoPilot has built a name around AI-driven Amazon PPC automation. But its per-marketplace pricing, the percentage taken on ad spend, and the black-box nature of its algorithm push many self-serve sellers to look for an alternative. Here is why SellerPPC is that alternative.
Why look for an AiHello alternative?
AiHello positions AutoPilot as an AI copilot for Amazon ads: machine-learning bid optimization, automated keyword management, campaign creation in seconds, and assisted onboarding. It covers Sponsored Products, Brands and Display, and the Expert-managed plan even adds a dedicated PPC specialist, an offer closer to an agency than a tool.
The friction is the bill. The Smart plan is listed at $199 per month per marketplace, plus 2% of your ad spend, with repricing and budgeting sold as add-ons at $10 per SKU per month. Sell on three European marketplaces with a growing budget and the subscription climbs fast, before you have spent a single euro on ads. And like most AI-first tools, the algorithm decides without showing its reasoning.
SellerPPC takes the opposite stance: one flat price covering all 16 supported marketplaces, 3 transparent strategies you can read and configure, a complete AUTO to PHRASE to EXACT keyword funnel, and an audit log that explains every single bid change.
SellerPPC vs AiHello comparison
Features, pricing, and approach compared point by point.
| Feature | SellerPPC | AiHello |
|---|---|---|
| Monthly price | Flat €79/mo, all 16 marketplaces included | $199/mo PER marketplace + 2% of ad spend (Smart) |
| Pricing model | Single flat plan | Per-marketplace + percentage of spend |
| Free trial | 14 days, no commitment | Not advertised |
| Bidding strategies | 3 strategies (Aggressive, Balanced, Conservative) | Opaque AI algorithm |
| Keyword funnel | Full AUTO -> PHRASE -> EXACT | Automatic keyword promotion |
| Smart cool-down | Yes (prevents over-reactions) | Not documented |
| Dayparting | Native (Amazon Bid Rules + Budget Rules) | Hourly bid adjustments |
| Budget allocation | Automatic ROAS-based redistribution, included | Budgeting as an add-on ($10/SKU/mo) |
| Review requests | Automated (Solicitations API) | Not included |
| Audit log | Complete (every action tracked and explained) | Limited |
| Multi-marketplace | 16 marketplaces for one price | Billed per marketplace |
| SP + SB support | Sponsored Products + Sponsored Brands | Sponsored Products, Brands and Display |
One flat price, not a price per marketplace
AiHello's Smart plan stacks three cost layers: $199 per month for each marketplace you activate, 2% of everything you spend on ads, and optional per-SKU add-ons. The model makes every step of your growth more expensive: a new marketplace raises the subscription, a bigger ad budget raises the commission.
SellerPPC charges €79 per month, full stop. All 16 supported marketplaces are included, from France and Germany to the United States and Brazil, and the price ignores your ad spend entirely. A seller expanding from 1 to 5 marketplaces pays exactly the same, which makes European multi-marketplace expansion, the normal Amazon growth path, financially neutral.
For a seller on 3 marketplaces with €10,000 of monthly ad spend, the difference is roughly $797 versus €79 every month: more than €8,000 a year that stays in your campaigns.
A complete keyword funnel: AUTO, PHRASE, EXACT
AiHello automates keyword management: adding performers, removing losers, negating junk. What its public material does not describe is a structured promotion path between match types.
SellerPPC implements a three-stage funnel. Winning search terms from AUTO campaigns are first harvested into PHRASE campaigns, where they are validated with broader targeting. Only the keywords that confirm their performance in PHRASE are promoted to EXACT. Every keyword is validated twice before being isolated, which sharply reduces false positives and captures the long-tail variations a direct AUTO-to-EXACT jump misses.
The system also automatically detects high-performing competitor ASINs and isolates them into dedicated product-targeting campaigns.
You can read every decision the engine makes
AI-first tools like AiHello ask you to trust the model: bids move, and you observe the result. That works until performance dips and you need to understand what happened, or until you want to override a behavior you disagree with.
SellerPPC is built around explainability. You pick one of 3 strategies (Aggressive, Balanced, Conservative), and every rule inside them is documented. Every bid change lands in the audit log with its reason: which rule fired, on which data, at what ACoS. Manual mode is the default, so nothing is applied without your approval until you decide to switch on auto-apply.
A configurable anti-thrashing cool-down protects every keyword after an adjustment: no new change until the data has had time to speak. Your campaigns stop yo-yoing on statistical noise.
And because trust needs proof, SellerPPC offers a 14-day free trial. AiHello's site currently advertises no free trial: you commit first, then evaluate.
Included in the flat price, not sold as add-ons
Several capabilities that AiHello prices separately, or does not offer, ship with every SellerPPC subscription.
Automatic budget allocation, included
SellerPPC redistributes your advertising budget every morning based on each marketplace's ROAS. At AiHello, budgeting is listed as an add-on at $10 per SKU per month on top of the Smart plan.
Automated review requests
Through Amazon's Solicitations API, SellerPPC automatically sends review requests to eligible buyers, at the right local time for each marketplace. More reviews means better conversion, which mechanically improves your PPC performance. AiHello does not cover reviews.
Native dayparting via the Amazon API
SellerPPC's dayparting uses Amazon's Bid Rules and Budget Rules directly: your time-of-day rules run on Amazon's side with maximum reliability. AiHello offers hourly bid adjustments driven by its own engine.
Connect your AI via MCP
SellerPPC ships an MCP server: connect Claude or ChatGPT to your account and ask why your ACoS moved, which keywords were harvested this week, or what the engine suggests next. Your PPC data becomes conversational.
Detailed pricing comparison
Here is an estimate of monthly costs depending on your footprint (Smart plan, $199/marketplace + 2% of spend):
| Profile | SellerPPC | AiHello (Smart) |
|---|---|---|
| 1 marketplace, €5,000/mo spend | €79 | ~$299 |
| 1 marketplace, €10,000/mo spend | €79 | ~$399 |
| 3 marketplaces, €10,000/mo spend | €79 | ~$797 |
| 3 marketplaces, €30,000/mo spend | €79 | ~$1,197 |
| 5 marketplaces, €50,000/mo spend | €79 | ~$1,995 |
* AiHello prices are estimates based on the pricing publicly listed on aihello.com in July 2026 (Smart plan). Actual prices may vary depending on negotiated terms.
Is AiHello still a good choice?
AiHello is a capable product. If you want a managed, hands-off experience with assisted onboarding, and your budget absorbs a per-marketplace subscription plus a share of ad spend, the Expert-managed offer can make sense, especially for large single-marketplace US accounts.
But if you are a self-serve seller, if you grow across several marketplaces, or if you simply want to understand and control what happens to your bids, SellerPPC is the logical alternative: one flat €79/mo price, 16 marketplaces, full transparency, and a free trial to prove it before you pay anything.
Switching is simple: connect your Amazon Seller account via OAuth, and SellerPPC pulls in your existing campaigns and 90 days of history from the very first sync. Nothing is modified without your approval.
Frequently asked questions
What is the price difference between SellerPPC and AiHello?
SellerPPC costs a flat €79/mo (€49 Founder rate) covering all 16 supported marketplaces, with no commission on ad spend. AiHello's Smart plan is listed at $199/mo per marketplace plus 2% of ad spend. For a seller active on 3 marketplaces with €10,000 in monthly ad spend, AiHello works out to roughly $797/mo versus €79 for SellerPPC.
What does SellerPPC offer that AiHello doesn't?
A complete AUTO to PHRASE to EXACT keyword funnel, a 5-7 day anti-thrashing cool-down, a full audit log explaining every decision, automated review requests via the SP-API Solicitations endpoint, and a 14-day free trial. AiHello's site lists no free trial.
Is SellerPPC really a better AiHello alternative?
For self-serve sellers, especially multi-marketplace sellers in Europe, yes. Flat pricing removes both the per-marketplace multiplier and the percentage of ad spend, and every decision stays transparent and reversible. If you want a fully managed, agency-style service, AiHello's Expert-managed plan targets that different need.
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